Volvo

Volvo

How do you put the experience of driving a V8 Volvo in the hands of potential owners? Create a patented HARK technology based App that tested technique and skill. Not only did fans lap it up, this racing app drove lead generation to new levels.

LEGO Xmas

LEGO Xmas

We wanted this brand to be more than a popular Christmas gift. We set our sights even higher - a Christmas ritual no less. We inspired families to build their Christmas stars with Lego.  But the real stars were the thousands of kids who imagined, designed and put all the pieces together. 

KFC Skybox

KFC Skybox

When it comes to activations we always try to raise the bar. In this case we raised the restaurant, elevating the brand 50 metres above the SCG. The fans were in KFC heaven, literally.

Style The Nation

Style The Nation

An integrated campaign called “Style The Nation” fronted by international style guru Gok Wan; a nationwide search to find Aussie women with personal style dilemmas and give them the opportunity to win a style transformation. The campaign was amplified across TV, magazines, digital and social. The stories of our 5 lucky winners were told via a 1-hour TV special culminating with a spectacular reveal event on Sydney Harbour.

KITKAT Studio

KITKAT Studio

People love the iconic Kit Kat recipe but what if you throw the recipe up in the air and let fans make their own. The result was a mind-boggling and mouth-watering 16,000 flavour combinations. Consumers became creators in a pop up store that never took a break. 

ISF

ISF

How do you make planning for retirement relevant for a younger audience? Take one of Australia’s greatest tennis players and hear his thoughts on life after retirement. The ending of one career became a great opportunity for ISF to begin an important conversation with everyday Australians around their future plans. 

Day Job

Day Job

To an audience captivated by speeds in excess of 300km/h, we thought we might add another 1600km/h to the equation.  F1 driver Daniel Ricciardo and Hornet Pilot Flight Lieutenant, Michael Knightly race each other in a duel of speed and a challenge on who has the best day job.